De Beers Forevermark POS | Upstair Technologies

Debeers Forevermark

About Forevermark

Forevermark, a diamond brand from the De Beers Group, has a strong presence in India with exclusive boutiques and partnerships with leading jewelers across the country. In India, Forevermark diamonds are popular for their trust, quality, and ethical sourcing.

The brand collaborates with reputed retailers and designers to offer certified natural diamonds that come with a unique inscription for authenticity. Forevermark also supports local craftsmanship and contributes to the Indian diamond and jewelry industry through various initiatives.

Location
India
Industry
Diamond and Jewelery
Solution
ERP, Website, Mobile Apps

Business Challenge

In India, De Beers expanded its footprint by launching exclusive Forevermark retail stores, aiming to offer a premium, tech-enabled customer experience. However, De Beers does not operate its own manufacturing facility or maintain an in-house diamond inventory, which presents a significant challenge in building a diverse product line quickly and cost-effectively.

To address this, they must coordinate efficiently with De Beers diamantaires, jewelry manufacturers, and retail partners to ensure seamless inventory replenishment. Additionally, diamond stock needs to be sourced, graded, and supplied to manufacturers in a streamlined and timely manner.

Furthermore, the sales process needs to be automated and unified across multiple channels—including e-commerce platforms, physical outlets, and third-party marketplaces. This requires real-time synchronization of inventory, pricing and order data to ensure accuracy and consistency.

The brand’s presence at retail stores must also be tech-enabled to deliver a rich, interactive in-store experience that aligns with the premium positioning of Forevermark.

Our Solution

With over 16 years of expertise in the diamond and jewelry industry and having served more than 100 clients in this domain, our team has developed a custom solution for De Beers India to efficiently manage their retail operations. The comprehensive solution includes multiple modules such as advanced configuration settings, dynamic and automated product pricing, inventory management, supplier and purchase handling, sales processing, payroll systems, in-store POS, RFID integration, and more.

The operational flow is designed to cover the complete lifecycle—from the procurement of diamonds and jewelry from suppliers to warehouse inventory management, stock transfers, and retail store sales. The system supports retail purchase management from the head office and enables seamless in-store sales through iPad/Android-based POS systems powered by RFID technology, delivering both efficiency and a modern customer experience.

Configurations

The robust admin panel empowers the back-office team to manage operations seamlessly and efficiently. It features a comprehensive, role-based access control system, allowing administrators to configure and manage critical business functions. Key features include:

Style and design masters
Supplier management
Jewellery and diamond purchase management
Memo transactions
Sales and stock transfers to stores
Warehouse stock management

In-Store POS

Our iPad/Android-based POS system offers a user-friendly interface designed to streamline retail operations and enhance the customer experience. Key features include:

RFID-enabled product showcase with detailed images, videos, and pricing
Real-time price calculation for customized jewelry
Virtual inventory browsing with live stock status for out-of-stock items
Integrated payment options supporting POS terminals, UPI, and cash
Daily attendance tracking for store staff via the app
Product return and exchange handling
Customer profile and purchase history management
Daily opening and closing sales register management

Dynamic Price Engine

Our custom-designed Dynamic Price Engine allows precise and flexible pricing of jewelry products based on multiple configurable parameters. It enables the brand and store teams to calculate prices for any combination of product components—whether for existing designs or made-to-order pieces—even before manufacturing begins.

The engine supports dynamic pricing by allowing inputs for various cost elements such as:

Metal rate per gram (e.g., gold, platinum)
Diamond price chart based on quality and size
Making charges based on design complexity
Packing and logistics charges
Certification and grading costs
Markup configurations for retail pricing

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